Hi, We're Joe and James ( Joseph Duffell and James Mercy). So why start Joint Design Direction? Before starting JDD we had both worked with some of the industry's leading furniture and product design studios - doing commissions from furniture to hydrogen cars.


While catching up over a drink during the Christmas Break of 2009, we decided to combine efforts and set out to build our own quality furniture brand - lead by a design philosophy above anything else. Creating products that tackle the issues of the evolving modern space - as discussed in our manifesto.


We design and make high quality, vivid, and bold products that are based on modularity, comfort, and functionality. It is important to us that all the products are made locally, and we have a team of highly skilled craftsmen with a wealth of experience.